Advertising Part II
Apr,15,2008 08:38 Filed in: Advertising
Every few
months, one of the major implant manufactures starts
a new marketing campaign. Recently, I've had a few
patients ask me about the J&J Rotating Platform
knee. It is advertised as "the only knee that bends
and rotates". This assertion is not only absurd, but
outright wrong. All knee replacements bend and
rotate, otherwise, our patients would be walking like
Frankenstein. This particular knee has been available
for many years and have never been proven to be
superior to other knees in any way. It does, however,
occasionally dislocate and require further surgery.
Another blatant attempt to mislead patients. If you
are considering any kind of knee surgery, discuss the
implant with your doctor until you both feel
comfortable with it. Try not to believe everything
you hear on TV.
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