Advertising
Mar,15,2008 08:43 Filed in: Advertising
I have
been very concerned about advertising on both TV and
radio being done by many surgeons and orthopaedic
companies. Much of the information is misleading or
downright wrong. One of the surgeons in our area is
advertising a procedure he's only done a few of, and
some others are promoting older technology as if it
were invented yesterday. Of course, it's important
for patients to discuss the type of prosthesis they
may be getting, but I think the advertising can
interfere with that process.
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