Advertising
Advertising Part II
Apr,15,2008 08:38
Every few months, one of the major implant manufactures starts a new marketing campaign. Recently, I've had a few patients ask me about the J&J Rotating Platform knee. It is advertised as "the only knee that bends and rotates". This assertion is not only absurd, but outright wrong. All knee replacements bend and rotate, otherwise, our patients would be walking like Frankenstein. This particular knee has been available for many years and have never been proven to be superior to other knees in any way. It does, however, occasionally dislocate and require further surgery. Another blatant attempt to mislead patients. If you are considering any kind of knee surgery, discuss the implant with your doctor until you both feel comfortable with it. Try not to believe everything you hear on TV.
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Advertising
Mar,15,2008 08:43
I have been very concerned about advertising on both TV and radio being done by many surgeons and orthopaedic companies. Much of the information is misleading or downright wrong. One of the surgeons in our area is advertising a procedure he's only done a few of, and some others are promoting older technology as if it were invented yesterday. Of course, it's important for patients to discuss the type of prosthesis they may be getting, but I think the advertising can interfere with that process.