3D Knee
Advertising
Mar,15,2008 08:43 Filed in: Advertising
I have been very concerned about advertising on both TV and radio being done by many surgeons and orthopaedic companies. Much of the information is misleading or downright wrong. One of the surgeons in our area is advertising a procedure he's only done a few of, and some others are promoting older technology as if it were invented yesterday. Of course, it's important for patients to discuss the type of prosthesis they may be getting, but I think the advertising can interfere with that process.
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